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Urbanite | Suburbanite - Personal Wardrobe Styling & Fashion Blog

April 28, 2025

The secret to wearing more of what's in your closet

by Paul Julch


Have you heard people say, “instead of going shopping, shop your closet?” But then you go into your closet & think, “now what?” So here’s a quick reframe. Instead of ‘shopping your closet’, approach it like ‘playing in your closet' - because it gives you permission to just try things out and see what works. So, here are 3 ways you can play in your closet and wear more of what you already own.

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TAGS: men's & women's, closet, client outfits, versatility


April 2, 2025

3 style mantras for the world we live in

by Paul Julch


I like to think of spring as the start of the ‘style new year’. But while this may feel like the perfect time to create style resolutions - I prefer to create intentions. Because resolutions feel like hard & fast rules that you have to follow. While intentions feel like ideas that will shape your behavior - and I appreciate the gentler approach. So, I’ve come up with 3 intentions (or mantras) to influence not only your style, but how you buy, wear & care for your clothes this year.

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TAGS: men's & women's, shopping, shopping list, clothing care


March 24, 2025

What to wear for the resistance

by Paul Julch


I’ve been having lots of conversations (with other people & myself) about where style fits in right now. I’m thinking of it this way - that getting dressed & showing up is a form of resistance. As I’ve said to my clients for years - it’s not about the clothes. It’s about how the clothes make you feel. And right now we need to feel strong. So you can get dressed in the morning, love what you’re wearing - and then forget about it. And do what you need to do. So, here’s one way you can show up, step up & love what you’re wearing.

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TAGS: her, personal style


January 20, 2025

4 strategies to shift your style this year

by Paul Julch


I hate ‘resolutions’. So, instead of resolutions, I prefer to create intentions. To me, intentions feel more positive & more open-ended. And they come more from a place of growth - and less from a place of judgement. But, whether you’re setting intentions or resolutions - nothing’s going to happen unless you put some actual strategies behind them. So, here are four intentions (that I hear about often from clients) & the strategies you can use to actually accomplish them.

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December 23, 2024

How to sparkle in a sea of fleece

by Paul Julch


Do you have a lot of dressy holiday events & occasions? Or are your holidays casual & laid-back? If your December schedule is less black tie & more sweaters & jeans – welcome to the club. But even if you’re going to something pretty relaxed, you still want to feel festive - but you don’t want to be too dressed up & feel out of place. So, here’s your holiday style strategy...

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TAGS: her, holiday, fall/winter


October 1, 2024

3 fall style resolutions

by Paul Julch in the update


Do you love fall style? You may love it so much that it feels like your style ‘new year’ (and you’re not alone!). So, how about you make some fall style resolutions? I’m not talking about anything serious – just some intentions that you’ll prioritize as you go through the season. And things that will help you enjoy your fall style for the next several months. Here are 3 intentions that you can focus on as you shift your wardrobe to fall.

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TAGS: fall/winter, closet, shopping list, shopping, inspiration


September 9, 2024

How to get out of a style rut

by Paul Julch in the update


Have you ever been in a style rut? (I think we all have!) But here’s the thing – you might be in a style rut and not even know it. If you’re feeling totally blah about your wardrobe – you may be in a rut. If you keep grabbing the same things over and over – you may be in a rut. If you suddenly realize you’re only wearing 5% of what’s in your closet – you may be in a rut. So, here’s an easy way to get out of your rut (with the same process that I use with my clients).

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TAGS: her, him, denim jacket, jeans


July 19, 2024

“I don’t want to show skin”

by Paul Julch in the tip


“I don’t want to show skin.” I hear that often – especially in the summertime. But what I also hear is that you feel like you can’t enjoy summer style without showing skin (but you can!). Because summer style isn’t just about tank tops and shorts and swimsuits. It’s about breezy fabrics and summer-friendly shapes and an overall relaxed ease. So, here are a few methods you can use to stay cool and collected in hot weather without showing skin – and still feel totally stylish.

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4 Comments

TAGS: spring/summer, her


June 22, 2024

6 everyday casual outfits (that aren't leggings!)

by Paul Julch in the look


A few weeks ago, I shared something on Instagram that turned out to be a bit controversial. I stated that “leggings aren’t pants.” I got some positive (and not so positive) responses. The reason I brought this up is because I work with many clients who feel stuck. They put on leggings in the morning - and then 4 o’clock rolls around and they realize they’ve never changed out of them. They can’t think of easy outfits that are casual enough for working from home or running errands. So, check out a bunch of everyday outfits I created for my virtual clients (without a legging in sight), with formulas that you can copy with what’s in your closet.

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6 Comments

TAGS: spring/summer, her, client outfits


June 8, 2024

5 things I recommend to clients every summer

by Paul Julch in the obsession


Summer trends come and summer trends go. But you know what’s always around? Timeless styles that fill a clear need in the summertime. Because there are certain pieces that just make sense for warmer weather. Whether it’s items that help you navigate rising temperatures (and frigid air conditioning). Or pieces that summer-ize your existing outfits. Or whatever puts you in a summer mood. These are the styles that you reach for every single summer – because they make sense and make you feel good.

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TAGS: spring/summer, essentials, denim jacket, white jeans


May 27, 2024

The outfit strategy you never thought about

by Paul Julch in the look


What’s your strategy when creating outfits? Wait – you don’t have one? Don’t worry, most people don’t (unless you call finding a top, picking a pair of jeans and grabbing shoes a strategy). There are tons of strategies out there - but I’m talking about one that’s pretty simple. And it creates outfits that are completely interesting and compelling (no matter what your style is). Check out at a bunch of outfits I recently created for my clients. And they all demonstrate this strategy - with outfit ideas that you can totally copy!

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7 Comments

TAGS: client outfits, her, personal style


May 12, 2024

It's not about the item, it's about the outfit

by Paul Julch in the look


Occasionally when I’m with a client, I show them something that I think is incredibly useful – and they say, “I don’t know how I’d wear that.” But here’s the deal. When you see something new (or something you already own), you may unconsciously pigeonhole it. You might be convinced that you can only wear it one way – and you ignore its versatility. So, here are two examples where it’s not about the item, it’s about the outfit. Because if you’re stuck in wearing ‘cute top & jeans’ outfits, this may be exactly what you need.

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TAGS: spring/summer, versatility, blazer, pants, white pants


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